Gucci watches are made in Switzerland and bear the hallmark of Swiss precision and accuracy.
The house's manufacturing entity – situated in La Chaux-de-Fonds, the
shrine of clockwork craftsmanship – has managed to harmoniously combine
state of the art technology and traditional watch-making in creating
cutting-edge timepieces.
The positioning of Gucci in the watch industry
reflects the expectations of its sophisticated and exclusive clientele:
each timepiece is a statement of excellence and is in line with the
overall aesthetic and quality standards of the house.
Diamond setting is an example of this fine expertise: watches are
studded with high quality diamonds carefully checked to create that
perfect and exclusive look.
Gucci began developing watches in the early 1970s,
soon becoming one of the world's leading producers and distributors of
fine timepieces.
Now under the creative direction of Frida Giannini, the watch business
benefits from Gucci's rich heritage, design leadership and Swiss
watchmaking craftsmanship.
History
Founded in Florence in 1921, Gucci is one of the world's leading luxury brands.
Gucci designs, manufactures and distributes high-quality and highly
desirable products such as leather goods (handbags, small leather
goods, and luggage), shoes, ready-to-wear, silks, timepieces and fine
jewellery.
Eyewear and fragrances are manufactured and distributed under license by global industry leaders in these two sectors.
Gucci's core values are uncompromised craftsmanship, outstanding
quality and absolute made in Italy (with the only valuable exception of
watches, which are produced in Switzerland).
